Radio Flyer

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About Us

Since 1917, our family-owned company has built a legacy of innovative, high-quality products with a mission to create smiles and warm memories that last a lifetime. Over the years, we have evolved our brand and product offerings, all while staying true to our unique heritage. We have reimagined our product line to serve the whole family – from our core wagon line, to thrilling go-karts, to the best electric bike line for families on the go. Today, Radio Flyer remains as it was at its inception — a Chicago-based family company committed to creating beautifully designed, quality products that inspire adventures fueled by imagination, family and fun. We are grateful to our customers for enjoying the ride with us for the past century, and we’re eager for the next hundred years.

Commitment to Sustainability

Green grass, blue skies, a beautiful sunny day, and your favorite set of Radio Flyer wheels – that’s true childhood joy in our book. To help preserve the outdoors for future generations of riders, we strive to improve our world by acting sustainably.


In partnership with The Arbor Day Foundation, we plant a tree for every toy purchased on

Solar Panel Project

We recently completed the installation of a solar power system at our Chicago headquarters, generating over 60% of the electricity needed to run our office.

Carbon Neutral Shipping

The carbon emissions from each item purchased on is 100% offset through out commitment to Carbon Neutral Shipping.

An American Icon for Over 100 Years

Our passion for design began over 100 years ago with our founder, Antonio Pasin. Today, that same passion for design permeates everything we do at Radio Flyer.

Our brand connects families through the joy of childhood and the love of play, imagination, and adventure.

Taking Flight Film

Taking Flight is an Emmy-winning short film inspired by a century of Radio Flyer stories.

Radio Flyer + Starlight

Since 2001, we have supported Starlight's mission of bringing joy and comfort to hospitalized children and their families through donations and the development of the Hero Wagon.

National Little Red Wagon Day

Celebrated annually on the last Wednesday of March, National Little Red Wagon honors the Original Little Red Wagon®.

World’s Largest Wagon

Meet the World’s Largest Wagon, the Guinness World Record title holder for the largest wagon on Earth.

Meet the Chief Wagon Officer

When I was 5 years old, I visited Radio Flyer for the first time and fell in love with this company and what it means to people. My grandpa, a poor Italian immigrant created the first wagon in his Chicago garage in 1917. Today, Radio Flyer is an iconic brand that holds a special place in people’s hearts because it instantly transports them to a happy time — to the best parts of childhood. I work with a wonderful group of “FUNomenal Flyers” whose mission is to bring smiles to kids of all ages and create warm memories that last a lifetime. Company sales have grown significantly as a result of our focus on building a vibrant, creative & committed team. Radio Flyer has received numerous awards as a top workplace including 7 times on Fortune magazine’s Best Places to Work list. The product line has expanded beyond the famous Little Red Wagon to include tricycles, scooters, go-karts, and the best electric bikes for families on the go.

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