Radio Flyer Announces First Ever Storefront Scheduled to Open in November 2023

Radio Flyer Announces First Ever Storefront Scheduled to Open in November 2023

Mindy Stumpf |

The beloved legacy brand’s store will boast the ultimate Radio Flyer brand experience.


CHICAGO, August 8, 2023 – Radio Flyer, the 106-year-old maker of the iconic Original Little Red Wagon® has announced its first ever retail store, scheduled to open in November 2023 in the popular Woodfield Mall, located in Schaumburg, IL in the Chicago-area. The store, which is the brand’s first brick-and-mortar location after more than a century in the industry, is an exciting new venture for the beloved toy company who is known for its continuous industry innovations, including the recent launch of Flyer™, Radio Flyer’s lineup of electric bikes for families on the go.

Customers can expect the ultimate Radio Flyer experience when they visit the Woodfield Mall store, including:

  • Complete Radio Flyer Product Line: Customers can let their imaginations soar at the only place where families can experience all of Radio Flyer’s award-winning products, including stroller wagons, tricycles, scooters, go-karts, bikes for the whole family, and more.
  • New Products: Explore the brands 60+ new products and unique gift items only available in store, just in time for the 2023 holiday season.
  • Customization & Personalization: Customize the perfect wagon for your family, along with other personalized items, available only in-store.
  • Test Track: Kids can get in the driver’s seat at the one-of-a-kind Test Track for thrilling rides and a hands-on experience in popular Radio Flyer go-karts, scooters, and much more.
  • Flyer™ Bike Shop & Test Rides: Rekindle joy and freedom with the Flyer™ Bike Shop experience, including free test rides for kids’ bikes and adult electric bikes, professional assembly, custom bike and accessory fittings, and more. Electric bikes are changing the way families get around, and this experience will allow those who’ve never tried an electric bike to be able to test ride and explore these two-wheel wonders.
  • Service Center: Extend the life of every Radio Flyer product through a service center equipped to service bikes and other products, making the store a one-stop shop for new or existing customers.

“We are excited to bring our FUNomenal customer service experience to life through our new retail store, delighting fans with our award-winning products,” said Robert Pasin, Chief Wagon Officer at Radio Flyer. “When my grandpa built the first Radio Flyer wagon 106 years ago in his Chicago garage, he always dreamed of creating a space for families to experience the joy of the Radio Flyer brand. I am overjoyed to open our first store and let our customers experience all that we have to offer, whether it’s a kid looking for their first tricycle or a kid at heart looking for their first electric bike.”

During the construction process, Radio Flyer is searching for new team members to fill open positions to support the store, including a Store Manager. To apply or find more information on open positions, please visit

Radio Flyer will release more information about the grand opening in the coming months. For more information on new products or company news, visit Radio Flyer's website.


About Radio Flyer
Radio Flyer, Inc., maker of the famous and beloved Original Little Red Wagon™, is the world's leading producer of ride-ons including wagons, tricycles, scooters, go-karts, Tesla children’s vehicles, and more. Radio Flyer has more than 100 award-winning products available around the globe. Since 1917, the family-owned company has built a legacy of high quality and innovative products that spark imagination and inspire outdoor, active play. With over a billion wheels on the road, Radio Flyer wheels have carried, hauled and fueled more kids' play and adventures than any other ride-on toy. Radio Flyer is a certified B Corporation and has received numerous awards, including “Most Innovative Companies” by Fast Company, "Best Places to Work" by Fortune, "Top Small Workplaces," by The Wall Street Journal and "5000 Fastest Growing Companies in America," by Inc. For more information, visit

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