Robert Pasin

Blog Contributor

Robert Pasin

Chief Wagon Officer, Radio Flyer

Robert heads the family business founded by his grandfather in 1917 – Radio Flyer Inc. – creators of America’s Original Little Red Wagon™. He has served as the Chief Wagon Officer since 1997, where he works with a wonderful group of passionate people whose mission is to bring smiles and create warm memories that last a lifetime. Under Robert’s leadership, Radio Flyer sales have more than tripled, driven by the most new product introductions in the company’s history. By taking a “Good to Great” approach, Radio Flyer has gone through a complete cultural transformation resulting in a dynamic, goal-oriented workplace.

In 1991, Robert earned his bachelor’s degree in history from the University of Notre Dame, where he served as student body president. After graduation Robert served as the Young Alum Representative to the University Board of Trustees. In 1997 Robert completed his MBA from the Northwestern University Kellogg Graduate School of Management.

An avid runner, Robert has completed numerous marathons, including Boston and a 50 mile ultra. Robert’s favorite activities are creating family videos and playing with his four children in their backyard full of wagons, tricycles & other ride-on toys.

Favorite quote: 

“It always seems impossible until it is done.”  --Nelson Mandela

Favorite outdoor game as a kid: 


Favorite childhood memory: 

Family gatherings with my mom’s wonderful cooking and lots of laughter.

Favorite activity to do with your family: 

Play in the backyard.

Favorite Radio Flyer Product: 

Build-A-Wagon – it is taking what we are most famous for and delivering it to our customers in a fresh, new way that people rave about.