Environmental Performance


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Environmental Performance

At Radio Flyer, we love the outdoors and want to preserve the environment for future generations of trike pedallers and wagoneers.


Prompted by our concern about climate change, we track our energy use and greenhouse gas (GHG) emissions and have set a three percent absolute reduction goal to motivate us to reduce emissions at every step in our business. This will be particularly challenging as we have aggressive sales goals. We reduced our carbon emissions per sales dollar by 7% in 2014. We will strive to improve on this trend to hit our absolute carbon reduction goal.


With 97 percent of our emissions created during the production of our products, our most powerful opportunities for achieving reductions come from our material choices and product design. We include greenhouse gas emissions as one of the criteria in our product scorecard and our product sustainability goal will focus us on reducing emissions across all of our product categories. Our carbon footprint also includes our energy use at our facilities, Radio Flyer-controlled logistics and employee travel.

Product Improvements

Our Big Flyer Sport, starting production in June 2015, features a number of sustainability improvements:

PVC-free. Removed PVC tread from front wheel tires - which helps our aspiration to completely remove PVC from our product line.
19% lighter. We designed it more efficiently to make it 2.2 pounds lighter.
Reduced emissions. The lighter weight and manufacturing location (manufactured in Illinois) closer to our customers decreased the emissions associated with product transport.
Built to Last. We’ve made these changes without sacrificing product durability so customers can pass the toy on to future generations.
The Ultimate EZ Fold Wagon integrates fabric to reduce product weight by three pounds yielding a 15% decrease in product-related GHG emissions. Not only is the wagon easy for parents to fold and handle, the smaller size and lighter weight also reduce the emissions from product transport.


As a SmartWay Transport Partner, Radio Flyer works with freight carriers that follow fuel-efficient best practices. This Environmental Protection Agency program helps companies reduce greenhouse gas emissions and air pollution created by their freight providers. 


Radio Flyer is known for its commitment to long-lasting kids’ products that inspire creativity and fun. That same spirit infused our renovation of 70,000 square feet of former manufacturing and warehousing space at our headquarters in Chicago. With a history of helping consumers make decades-old trikes and wagons look and work like new, refurbishment was a natural fit for us. Our re-purposing of the warehouse space and other green design solutions such as geothermal energy, a bioswale network, cisterns for storm water retention, fertilizer-free irrigation, and landscaping with native prairie plants helped the project earn Platinum Certification for its Leadership in Energy and Environmental Design (LEED).

A new 30-foot glass façade provides natural light and a view of the backyard, created after some of the manufacturing buildings were removed. It offers an inviting landscape with native plants, walking paths, a vegetable garden and a picnic space which the company enjoys during the summer. The renovation focused on employee health and productivity with exercise and wellness rooms and sit/stand desks in the communal work area – even for our Chief Wagon Officer.

The design features lend a playful energy to the space with bright murals of imaginative play and a parade of old wagons overhead.  A heritage wall greets visitors with a display of 100 years of the brand’s legacy of innovation. The open-plan café offers Flyers a place to meet informally and to gather on Tuesdays for company lunches.

“For the first time in decades, I’m not in a private office but out on the floor with everyone else,” says CWO Robert Pasin. “I love the new space and its focus on collaboration and fun. It’s wonderful to take a break and glide about the first floor on my custom scooter.” 



Our Eco Flyers team leads our environmental sustainability efforts, working to minimize the impact that we have on the environment, both at work and home. The team’s goal is to identify opportunities to help each Flyer reduce his or her carbon footprint, to minimize waste and share new ways to educate our team on all things sustainable.

Our new composting initiative brings our headquarters one step closer to becoming a Zero Waste Facility. Composting helps reduce greenhouse gases and teaches Flyers how to live sustainably. The finished compost gives us a rich fertilizer to use in our Little Green Garden. 


The "Little Green Garden" is our on-site garden where employees grow veggies and herbs.



We look for ways to preserve the outside for the next generations of wagon riders. That’s why we partnered with The Arbor Day Foundation, a non-profit organization that helps make greener communities by planting trees all across the country in neighborhoods, towns, and forests. Through this partnership, we are donating money to plant a tree in the United States for every product purchased on radioflyer.com. Helping to make our world a better place, we have already planted over 165,000 trees since the program began in 2013.