Radio Flyer may collect and store personal information about children if it is submitted by the parent or guardian in connection with any of our website registrations. To determine who is younger than 13 years old and whether parental consent is required, we ask all users who wish to register to submit their date of birth. Those users that indicate they are less than 13 years of age denied registration. If provided by the parent or guardian, Radio Flyer may collect and store the following types of personal information about a child under 13: name, email address, parent’s or guardian’s name, and parent’s or guardian’s email address. Radio Flyer may also collect the child’s mailing address when necessary to fulfill a transaction, such as sending the winner of a contest or sweepstakes the awarded prize. Radio Flyer may also collect demographic information about a child such as the child’s date of birth, gender, and other preferences; and, combine such information with the child’s personal information. Radio Flyer will only collect this information if it is voluntarily submitted to us by the child’s parent or guardian.4. VISIBILITY OF YOUR PERSONALLY IDENTIFIABLE INFORMATION
We may provide users with the ability to search for other users of the Website. Utilizing such search functionality, other users may be able to view certain information about you [or your child], including your first name, the first initial of your last name, city and state and photo, to the extent you have provided such information (collectively, your “Public Profile”). Information included within your Public Profile is information you have chosen to make public, and therefore will be viewed by others, so you need to consider carefully whether you are comfortable sharing such information.5. INFORMATION WE COLLECT
When you use the Website, several types of data may be collected from you, including: (1) Non-Personal Information; and (2) Personally Identifiable Information.5.1. Non-Personal Information
We receive data about you whenever you interact with the Website, such as when you visit the Website. We receive data from the computer, mobile phone or other device you use to access the Website. This may include your IP address, location, the type of browser you use, the pages you visit, the date and time you visit, browser and the operating system you use; and, if you’re logged in to the Website, your user login.
Access to certain portions of the Website requires login and password information provided only to users who have registered (each a “Registered User”). You choose whether to create an account with the Website. As part of the registration process, you may be asked to provide your email address or register using your Facebook sign-in credentials. Currently, you can review and update your email address. We may provide users with the ability to modify, add or delete any other account information by signing into your Radio Flyer account and editing your account profile.] You may deactivate or delete your Radio Flyer account at anytime by sending us an email to firstname.lastname@example.org. Transactional Information from Online Store
Visitors purchasing goods through our online store will need to provide the following Personally Identifiable Information in connection with such purchase:
Once the credit card information is submitted in an encrypted format to our third party processing agent for payment processing we do not retain your credit card information on our Website. If you wish to make another purchase in the future you will need to re-enter this information.6. OUR USE OF YOUR INFORMATION
We use the information we receive about you in connection with the Website and features we provide to you. If you provide us your e-mail address or mailing address, we may send you information from time to time with information regarding us, our products, or our Websites that we think may be of interest to you. Radio Flyer may also use such information to periodically contact you with product information news, special offers and relevant announcements (including Website announcements) and to provide other exclusive benefits to those who register their products on our websites.6.1. Use of Non-Personal Information
We use the Non-Personal Information collected through the Website for statistical purposes and for improving the functionality of the Website. This information may also be used to administer your participation in the Website including, without limitation, to troubleshoot and resolve problems with the Website.6.2. Use of Personally Identifiable Information
We use PII collected through the Website for purposes of customizing your user experience, providing relevant information, and communicating with you about our products and activities. If you provide us your e-mail address or mailing address, we may send you information from time to time with information regarding us, our products, or our Website that we think may be of interest to you. Radio Flyer may also use such information to periodically contact you with product information news, special offers and relevant announcements (including Website announcements) and to provide other exclusive benefits to those who register their products on our websites. If you do not want to receive any newsletters, announcements, or marketing materials or other information about the Website, unsubscribe at any time by simply clicking the 'unsubscribe' link that we include at the bottom of every email that we send you. Please note that you cannot unsubscribe from certain correspondence from us, including messages relating to your account. If you do not wish to receive periodic mailings or emails, or telephone contact concerning our Website or our products or Websites, you may opt-out of receiving such marketing or promotional communications by sending us a written request to the address listed below or unsubscribe at any time by simply clicking the 'unsubscribe' link that we include at the bottom of every email that we send you.6.3. Use of Aggregate Data
We may use your PII (which has been anonymized) to create aggregate data. This aggregated information is not associated with any individual. Radio Flyer may use aggregated information from the Website [and its participants] to improve the quality of the Website, for marketing of the Website, and for research purposes.6.4. Use of Product Reviews
By submitting your review, you grant us permission to use, reproduce, publish and distribute your review (in whole or in part) in online, print, broadcast and other media now known or hereafter devised, in connection with our products advertising, promotion, marketing, sale and distribution, in perpetuity and throughout the world.
We reserve the right to remove any review of our products that, in our sole judgment, does not conform to the above guidelines.7. DISCLOSURES OF YOUR INFORMATION
We may, on occasion, hire other companies to provide services on our behalf. In those limited cases, we give those companies only the personal information they need to deliver the services, such as IP address or e-mail address. Radio Flyer’s practice is to require the companies to maintain the confidentiality of the information and to prohibit them from using the information for any other purpose.
Though we make every effort to preserve your privacy, disclosure of your information to third parties may occur in other situations such as: (i) responding to a subpoena, court order or other such request; (ii) responding to a law enforcement agency's request or as otherwise required by law; and (iii) providing information to a third party if we file for bankruptcy, or there is a transfer of the assets or ownership in connection with proposed or consummated corporate reorganizations, such as mergers, acquisitions, or sales of business units. In all such instances, we will take the utmost care to disclose only that information which is necessary and appropriate under the circumstances.8. SECURITY
We take appropriate steps to manage the privacy of your PII [including Transactional Information] and the security of the Website. However, we cannot guarantee the security of any information that is disclosed online. We use the Secure Sockets Layer (SSL), a security protocol that protects your credit card information. SSL Internet connections are encrypted, and thus protect all credit card information, including your name, address and credit card number, so it cannot be read in transit. We use secure technology, privacy protection controls, and restrictions on employee access, to safeguard your personal information. We do not retain the credit card information after the transaction is completed.9. THIRD-PARTY TECHNOLOGY
Attn: Radio Flyer Team
6515 W. Grand Avenue, Chicago, IL 60707
Updated April 11, 2013