Radio Flyer

The privacy of our users is important to Radio Flyer, Inc. (“Radio Flyer” “we,” “us,” or “our”). We know you care how information about you is used and shared, and we appreciate your trust that we will use such information about you carefully and sensibly. This Privacy Policy (the “Policy”) describes the privacy practices with respect to information collected by or through or submitted to us on our website (the “Website”). The Website is intended for use only by persons residing in the United States, its territories and possessions. The Website may contain links to other websites operated by unaffiliated third parties. Unless otherwise expressly stated in the terms and conditions of use for such websites, all such websites are not owned, operated or controlled by Radio Flyer and shall be governed by their own terms and conditions and privacy policy and not this Policy.

By visiting our Website, you acknowledge and agree that you have read this Policy and agree to the collection, use and other processing of your information in accordance with the practices described in this Policy.

INFORMATION GATHERED

Generally, we do not collect information that personally identifies individuals except when individuals knowingly and voluntarily provide such information to us, for example, when individuals submit comments, questions or requests for services to us through the Website. We use such information to respond to comments, questions and requests and to improve the content of our Website. We may share this information with our affiliates and service providers (for more information please see the section entitled SHARING INFORMATION below).

From time to time, we may offer promotions or special opportunities on our Website. When you enter a promotion or respond to such opportunity, we will require the submission of your name, email address and postal address. We will use this personally identifiable information for purposes of managing the promotion or opportunity in accordance with its rules, and may share this information with our affiliates and service providers (for more information please see the section entitled SHARING INFORMATION below).

If you provide us your e-mail address or mailing address, we may send you information from time to time with information regarding us, our products, or our services that we think may be of interest to you. We may share this information with our affiliates and service providers (for more information please see the section entitled SHARING INFORMATION below). If you do not want us to send you mail or e-mail, or to call you to provide you with such promotional information please see the section entitled “Your Information and Opting-Out” below.

COOKIES

You should be aware that certain non-individually identifiable personal information and data known as “cookies” may be automatically collected through the Website . “Cookies” are small text files that identify an individual computer’s browser entering a website or other information about a website user, and are stored on a user’s hard drive. They allow the site to track that browser’s movement through the site over several sessions. Through cookies, the Website can recognize repeat users, facilitate the user’s access to and use of the Website, and allow a site to track usage behavior that will allow content improvement. We use cookies only for the above-mentioned purposes and will not use them to track other Website usage.

If you do not want a cookie placed on your computer as a result of using the Website, you may disable cookies altogether by modifying the Preferences section of your Internet browser. If you reject the cookie, you may be unable to use portions of our Website that require registration, some pages of the Website might not function properly, and the Website experience will not be capable of being tailored to you from visit to visit. If you have no problem accepting cookies, but wish to be informed of their use, you may turn on a warning prompt by modifying the cookie warning section also located in the Preferences section of your Internet browser. Please consult your web browser’s Help documentation for more information about how to turn cookies on and off for your browser. Cookies are placed on your computer, and accordingly we neither store cookies on our computers nor forward them to any external parties.

REGISTRATION

If you wish to register with one of our sites or register a Radio Flyer product, you may be asked to supply personal information such as your full name, e-mail address, and (in the case of product registration) mailing address. We may also ask you to provide demographic information such as your birthdate, gender, the birthdates and genders of children in your household, the postal code and country in which you live, and information on products you own or of interest to you. Radio Flyer uses such information to periodically contact you with product information news, special offers and relevant announcements (including service announcements) and to provide other exclusive benefits to those who register their products on our sites.

ONLINE STORE

In the event we provide an online store, visitors purchasing goods and services through such store will need to provide a valid credit card number and expiration date, in addition to name, mailing address, phone number and e-mail address.

SHARING INFORMATION

In the course of carrying out our operations and seeking to improve the content of the Website, we may transfer your personally identifiable information and other information that you submit on this Website to our offices, affiliates, and service providers in the United States. However, we will use, store and otherwise process your information collected through with Website in accordance with this Policy regardless of where it is transferred. We will not sell, exchange or otherwise distribute your personally identifiable information without your consent, except to the extent required by law, in accordance with your instructions, or as set out below:

Transaction Requirements: We sometimes retain the services of third parties to perform functions or services on our behalf. We will require that these companies not retain, share, store or use personally identifiable information for any secondary purposes. However, we do not undertake to confirm, investigate, or police their practices.

Joint Promotions: From time to time, we may join with third parties to provide specific services or products. When users sign up for these services or order these products, we will share only the names and other information that is necessary for the third parties to provide these services or products. These third parties are not permitted to use personally identifiable information except for the purpose of providing these services or products. However, we do not undertake to confirm, investigate, or police their practices.

Protection of Site and Others: We may preserve and have the right to disclose any information about you or your use of this Website without your prior permission if we have a good faith belief that such action is necessary to: (a) protect and defend the rights, property or safety of us or its affiliates, other users of this Website, or the public; and/or (b) respond to claims that any content violates the rights of third-parties. We also may disclose information as we deem necessary to satisfy any applicable law, regulation, legal process or governmental request.

We will share aggregated demographic information with our affiliates, subsidiaries, and other third parties. This type of information is not linked to any personally identifiable information that can identify any individual person.

E-MAIL AND CONTACT FORMS

Please be aware that when you receive a receipt acknowledging your email or use of our customer service or application web forms, it means that the message has been routed into the Internet, and not that the message has been received by us. Radio Flyer may retain the content of any customer inquiry or e-mail, or employment service or application web form or email that Radio Flyer receives, the email address from which it is sent, and our response. Content and other information related to e-mails sent by users to Radio Flyer may be used as testimonials or for other marketing purposes in accordance with this Policy.

SITE SECURITY

We have reasonable and appropriate security measures in place to attempt to protect against the loss, misuses, and alteration of your personally identifiable information under our control. In all cases, we have taken reasonable steps to confirm the information is retained in secured facilities and that reasonable measures have been implemented for protection from unauthorized access. However, no security system is impenetrable. We cannot guarantee the security of our Website or databases, nor can we guarantee that information you supply will not be intercepted while being transmitted to us over the Internet. We ask that you do your part by maintaining any computer passwords you use to access the Internet or this Website strictly confidential.

YOUR INFORMATION AND OPTING-OUT

If you do not wish to receive periodic mailings or emails, or telephone contact concerning our Website or our products or services, you may opt-out of receiving such marketing or promotional communications by sending us a written request to the address listed below or by following the opt-out instructions in the e-mail you receive from us. However, if you choose to opt-out of marketing or promotional communications, we reserve the right to contact you regarding technical support and any other matter that might affect our service to you, and/or your use of the Website, as applicable.

ACCESS TO, AMENDMENT, AND DELETION OF INFORMATION

You can ask to review, correct, update, or delete the information that we maintain about you, including your preferences, at any time by sending a written request to the postal or e-mail address set out below, or following the instructions in any promotional e-mail you receive from us. We may take a reasonable period of time to respond. If you request the deletion or change of information on our system, such information may be retained for a period in our backup systems as a precaution against systems failures. Some information may be retained for longer periods as required by law, contract or auditing requirements.

LINKS

The Website contains links to other sites. Please be aware that Radio Flyer is not responsible for the terms of use or privacy practices of such other sites unless Radio Flyer specifically states that it is the contracting party with respect to such sites. We encourage our users to be aware when they leave our Website and to read the privacy statements of each and every website that collects personally identifiable information. This Policy applies solely to information collected on the Website.

SPECIAL NOTE FOR PARENTS

Radio Flyer has developed its Web site to be an enjoyable experience for children (and adults) of all ages. Radio Flyer recognizes that some younger children may not understand some of the information contained on the Web site or how the site operates. That is the purpose of this Policy. Please discuss this statement with your children so that they will better understand how to use the site and the information they may be asked to provide. Radio Flyer strongly believes that providing its visitors with accurate and adequate notice about the Website will lead to informed choices and decisions about how to use the site, as well as protect its users’ privacy. If you have any questions or comments about our policy, please contact us using the Contact Information provided below.

Radio Flyer may collect and store personal information about children under 13 (“children” or “child”) if it is submitted by the parent or guardian in connection with any of our website registrations. To determine who is younger than 13 years old and whether parental consent is required, we ask all users who wish to register to submit their date of birth. Those users that indicate they are less than 13 years of age are taken through a parental consent process. If provided by the parent or guardian, Radio Flyer may collect and store the following types of personal information about a child under 13: name, email address, parent’s or guardian’s name, and parent’s or guardian’s email address. Radio Flyer may also collect the child’s mailing address when necessary to fulfill a transaction, such as sending the winner of a contest or sweepstakes the awarded prize. Radio Flyer may also collect demographic information about a child such as the child’s date of birth, gender, and other preferences; and, combine such information with the child’s personal information. Radio Flyer will only collect this information if it is voluntarily submitted to us by the child’s parent or guardian. For information on how we use cookies and other information collection tools, please see our section on COOKIES.

CHANGES TO PRIVACY POLICY

This Privacy Policy became effective on February 17, 2010. We reserve the right to modify or amend this Policy at any time with or without notice, and for any reason. Changes to this Policy shall be effective when posted. In case of any material change to the Policy, we will provide notice on the Website of any update to the Policy and post the updated Policy. You are responsible for reviewing this Policy each time you use or access the Website. Your continued use of this Website is an acknowledgment and consent to any terms contained in this Policy, as it may be amended from time to time.

CONTACT INFORMATION

Questions or comments regarding this Policy and/or the Website should be directed to:

• Attn: Radio Flyer Team
• 6515 W. Grand Avenue, Chicago, IL 60707
• mediarelations@radioflyer.com