Donation Requests

Customer Service

Email: donations@radioflyer.com

Radio Flyer receives a high volume of requests for donations, special pricing, and sponsorship from around the world - from a wide variety of worthy organizations and causes.  

Our mission is to bring smiles and create warm memories by creating products that foster outdoor active play.  As part of this mission we focus our social responsibility efforts on organizations that are dedicated to these same goals.

 Currently our main commitments are:

  1. Charitable giving to national organizations to better centralize our philanthropic efforts – such as The Starlight Children’s Foundation whose mission is to improve the life and health of kids and families around the world. And, the Toy Industry Foundation whose mission is to bring joy, comfort, and learning to children in need through play.

  2. Annually sponsoring & building playgrounds in our community for underprivileged kids, through our partnership with KaBOOM! - a national non-profit dedicated to saving play for America's children.

  3. We allocate the remainder of our giving to local non-profit entities in the Chicagoland area dedicated specifically to the education, health and well-being of children – age ranges from infants to 8 years old.


Please review the guidelines below prior to submitting a donation request.

  • All donation requests must be made in writing via email at least 30 days prior to the date in which the donation is needed. Please email donations@radioflyer.com with the following information:

    • Your Tax ID number as defined by IRS Code 501(C)(3).

    • Summary information about your organization including what you do and who you help. Include attachment such as cover letters and donation request forms.

  • Phone calls will not be accepted.


Ineligible Organizations Include:

  • Requests from individuals or families

  • Organizations holding toy drives (such as Toys for Tots or similar programs)

  • Fraternal & social clubs

  • Political and business associations

  • Religious organizations

  • Daycare and childcare centers

  • Third-party fundraising organizations (such as United Way or similar programs)

  • Requests for gift bag items

  • Requests for donations outside of the contiguous United States


We would like to respond favorably to all requests, however the needs far exceed our allocated resources. Therefore it is not possible for us to accommodate all requests.