VMV

vision, mission & Values

 

Vision

To be the world's MOST LOVED children's brand.

 

 

 

 

 

 

 

Mission

To bring smiles to kids of all ages and to create warm memories that last a lifetime.

By our actions:

Relentless commitment to build a great team.

Awesome kids products that inspire active play.

Deliver breakthrough results.

Improve our world by acting sustainably.

Outstanding Little Red Rule customer service.

 

 

 

 

Values

We follow the "LITTLE RED RULE:" 

Every time we touch people's lives, they will feel great about Radio Flyer.

Because we live the FLYER CODE:

FUNomenal Customer Experiences

Live with Integrity.

Yes I can 

Excellence in Everything

Responsible for Success