vision, mission & Values
To be the world's MOST LOVED children's brand.
To bring smiles to kids of all ages and to create warm memories that last a lifetime.
By our actions:
Relentless commitment to build a great team.
Awesome kids products that inspire active play.
Deliver breakthrough results.
Improve our world by acting sustainably.
Outstanding Little Red Rule customer service.
We follow the "LITTLE RED RULE:"
Every time we touch people's lives, they will feel great about Radio Flyer.
Because we live the FLYER CODE:
FUNomenal Customer Experiences
Live with Integrity.
Yes I can
Excellence in Everything
Responsible for Success