Safety, durability, quality and aesthetics --- we won’t give an inch on any of these, so finding cutting-edge, sustainable materials that meet our cost needs can be challenging. Our goal is to create outstanding, safe kids products and warm memories that last a lifetime.
Designing Sustainable Products
Mark Johnson, Director of Product Development:
Product Sustainability Goal
From our scorecard work, we are developing a set of sustainability criteria covering safe chemistry, GHG emissions, recycled content, ease of disassembly, and social compliance. Our aspiration is for all of our products to meet target thresholds in each of these areas. In 2015, we will set a goal for future compliance to this criteria, and all departments will work together to pursue positive changes towards this goal.
Walmart has awarded our products its Sustainability Leaders badge, given to companies that scored best-in-class in Walmart’s Sustainability Index.
Radio Flyer’s Restricted Substances List (RSL)
We use a Restricted Substances List (RSL) to communicate our priorities and standards to our suppliers. We continually update this list by monitoring chemical requirements across the globe and adopting the lowest published standards. As a further layer of assurance that there are no harmful chemicals in our products, we conduct chemical auditing. Our two largest suppliers in China have also invested in chemical auditing equipment to help them verify that they meet Radio Flyer’s standards.
Eric Selner, Senior Operations and Sustainability Manager:
Phthalates and Heavy Metals
We do not add regulated phthalates or heavy metals such as lead, mercury or chromium to our products.
Our aspiration is to eliminate polyvinyl chloride (PVC) from all of our products. In 2014 our products were 98.5% PVC free. We try to avoid using PVC but have not yet succeeded in removing this component from some of our products. In 2011, we removed PVC from our folding tricycles and replaced it with ethylene-vinyl acetate (EVA foam). This removed over 100,000 pounds of PVC from our products. Any PVC we use is free of organophosphates, and meets all regulations put forth by the CPSC (Consumer Products Safety Commission).