June 28, 2013

Parades are a key ingredient of American summers. As a kid, I loved decorating my parade bike. I happily spent whole mornings agonizing over the best proportions of stars to stripes.  Halfway through covering my bike in crepe paper, I always wished my bike was red, white or blue. That would be such an easier starting point! 

The Story Behind Radio Flyer Red

December 03, 2012
posted by Robert Pasin

Everyone always asks me, "Why are Radio Flyer wagons red?"  

I always struggle to answer this question because nobody really knows the answer.  

Sometimes I say, "It is because my grandfather was an Italian immigrant and all Italians love the color red — think Ferraris, spaghetti sauce, and wine."