And ... Action!

Our Blog: Word on the Sidewalk

And ... Action!

November 08, 2012
posted by Melissa Enos

We were very excited to launch two new commercials this fall for our new scooters, Groove GliderTM & ShockwaveTM.  It is the first time we have launched a commercial in over 20 years.  

When I attended the commercial shoot this summer, I kept thinking about how amazing it is to see the behind the scenes work that goes into creating 30 second commercials.  The two days of shooting included 30+ people, a sudden summer thunderstorm while filming and 320lbs+ of ice to keep us cool during the heat. After the shoot we spent weeks editing before completing the final commercials.  

  • The stars of our Groove Glider commercial
  • The stars of our Shockwave scooter commercial

Even with the 100 degree heat (that’s what it felt like), I noticed the kids kept riding on our scooters with such joy during breaks from the shoot.   We had to ask a couple of the boys to stop riding, so they could cool off before the next scene.   Our brand brings products to kids to enjoy outdoor play.   Even in the very hot days of summer, the joy of riding outside can be embraced by kids.   

Check out the behind the scenes footage video below.  What do you think?   Have you seen the final commercials for Groove or Shockwave on TV?