Radio Flyer - In The Thirties
Radio Flyer 1930's Employee Photo   

This was a decade of unparalleled uncertainty for the entire world.For America, the thirties lasted from the Great Depression's Black Tuesday tothe bombing of Pearl Harbor in 1941. In 1930, the company is renamed Radio Steel& Manufacturing from Liberty Coaster Manufacturing, Co. and is already theworld's largest producer of toy coaster wagons. With new designs for its now classicwagons, Radio Flyer now featured them to the public with a series of brochuresand trade shows.


Antonio Pasin's wagons captured the spirit of the times. He named his first steelwagon the Radio Flyer, after his fascination with the invention of the radio byfellow Italian, Guglielmo Marconi; and Flyer, which reflected his wonderment offlight.

1933 World's Fair Official Seals


Chicago was the host of the World's Fair, Century of Progress, in 1933. RadioSteel was asked to be a part of the celebration. Here are the official seals,a photograph of the World's Fair 45' tall Coaster Boy and an article from theChicago Tribune. The Coaster Boy was one of the most popular exhibits and offeredminiatures for 25 cents.


Promotional Brochures

Here is a glimpse into the past with one of the very first brochures andadvertisements featuring the now classic red wagon, and the "Streak-O-Lite", thecompany's first specialty wagon modeled after the popular Zephyr Train.




Promotional Cards

These promotional cards offered grocery patrons a discount on the popular wagons when these cards were punched out.



The spectacular World's Fair exhibit made RadioFlyer world famous. But it wasn't the only new idea to come out of the companyduring the Depression. In the mid-30's the company introduced the Streak-O-Lite,a coaster wagon that featured sleek styling inspired by the Zephyr streamlinetrains, complete with control dials and working headlights. Pictured at leftis an early concept illustration for the Streak-O-Lite Wagon.